In the present age, cellular phones are the largest selling products in the world. Big Data Analytics is a method used for examining large and varied data, which we know as big data. Big data analytics is very useful for understanding the world of cellphone business. It is important to understand the requirements, demands, and opinions of the customer. Opinion Mining is getting more important than ever before, for performing analysis and forecasting customer behavior and preferences. This study proposes a framework about the key features of cellphones based on which, customers buy them and rate them accordingly. This research work also provides balanced and well researched reasons as to why few companies enjoy dominance in the market, while others do not make as much of an impact. © 2018 Institute of Advanced Engineering and Science. All rights reserved.